Skin Whitening Cosmetics Cause a stink in India

With Dodai over at Jezebel we see the beginning of the fallout of such a line of products and the horror they produce. Well... as I've noted earlier, similar products are also produced for the Asian market, albeit not by Unilever. No, the list of "unknowns" producing these products include Dior, Shiseido, Oil of Olay... you name it, really! So I have a few questions...

1. Why has no one really batted an eye at the Asian market products (or have they and I somehow missed it!?)
2. As these are all "Western" and white companies marketing and creating these products, do we assume they are also creating the demand for them? Or are they merely tapping into people's absolute need for porcelain white skin?

Anyway, this is pretty funny.